For Rebelde, I delved into the world of bold colors, dynamic visuals, and the unapologetic energy of rebellion. The campaign celebrated the vibrant essence of youth culture, blending music and drama to resonate with fans of the original series while capturing a fresh audience.
Working on this project meant crafting key arts and trailers that encapsulated the highs and lows of teenage aspirations, ensuring every element evoked nostalgia while promising a contemporary twist. It was a journey of rekindling memories while sparking new ones.
Rebelde
Print, AV & Music Campaign
Key Arts
Official Trailer
Music Video Campaign
To build anticipation for the Netflix reboot of a 90s telenovela that became a cultural icon in its heyday, I exploited the nostalgic musical angle by producing huge, eventized launches of Music Videos & Singles of the series soundtrack of originals and RBD covers.
YT Vevo Views: 11.6 million
Pre-launch Beat
Netflix BR YT Views: 10.8 million
YT Vevo: 2.5 million
(Title/Netflix BR) IG Views: 12.3 million
Post-launch Beat
Animated Music Video | Second Single
“Hola Haters”
A Consumer Insights Report: “Netflix’s marketing boldness is praised by consumers. Consumers applaud our approach of directly engaging the haters of Netflix’s reboot of the beloved 90s telenovela, with many expressing how they too are tired of a criticism-only approach to the title.”
This marketing strategy that I spearheaded picked up its own press:
