Halo @ CCXP
Oversaw the creative development and execution of title-led booth activations for Paramount+ at CCXP 2023. This was the most ambitious level of participation Paramount+ had executed at CCXP, considered the largest global pop culture festival. I worked with the creative agency to execute customized photo ops and games for titles like Halo, Teenage Ninja Mutant Turtles, Drag Race Brazil, Star Trek Discovery, and more.
Pictures of General Booth
Spearheaded the creative design and execution of Paramount+ hero activation to eventize the launch of Halo S2. We designed a fully immersive, gamified activation where fans could experience the UNSC Recruitment Program to find out if they had what it takes to be a Spartan.
